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Survival as a minimum. Intense global competition, rapid technology change and changing patterns of market opportunities means companies have to continually invest in New…
Intense global competition, rapid technology change and changing patterns of market opportunities means companies have to continually invest in New Product Development (NPD), if not for profit then for survival. http://www.gillrd.com/blog/2015/02/new-product-development-first-steps-process-success/


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